(ABOUT)

Isabella
Machado

Generación 20252025
La Casa Encendida   

This publication presents Generación 2025, the annual exhibition at La Casa Encendida that highlights emerging artistic practices. The edition showcases the work of Noela Covelo Velasco, Isabel Merchante, Tana Garrido Ruiz, Álvaro Chior, Mar Reykjavik, Elián Stolarsky, Javier Velázquez Cabrero, and Marina González Guerreiro.

The book’s design translates the conceptual framework of the exhibition into a clear and contemporary editorial language. Structured as a hybrid between catalogue and research document, the publication features a modular layout, restrained typographic palette, and a flexible grid system that accommodates both visual and textual content with clarity. Material choices—including uncoated papers, visible binding elements, and a cover inspired by archival folders—underscore the project’s focus on process, documentation, and the unfolding of emerging artistic trajectories.

Developed in close collaboration with Julieta Casariego, the visual identity and publication design aim to create a coherent bridge between the exhibition space and its printed counterpart, offering readers an in-depth, carefully articulated experience of Generación 2025.

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